Evoking the pleasure of looking where one shouldn’t, PEEP SHOW offers visitors the rare opportunity to admire not only Ingo Maurer’s lamps, but also to venture into the imaginary landscape from which they were born – Jolanthe Kugler, curator of the PEEP SHOW exhibition. Step inside PEEP SHOW at Via Varese in Milan. Presented in collaboration with curator Jolanthe Kugler and spatial designer Nathalie Opris, our exhibition invites you to explore the artistry behind Ingo Maurer's designs. PEEP SHOW does not tell the story of the lamps, but of what came before them...

Three days full of design, with an iconic lighting system at the center of it all: YaYaHo. Together with its new elements, it was presented in the light-filled spaces of the Alice Folker Gallery. The Japanese paper of the further-developed luminaire was additionally highlighted and brought to life by two large display windows and an ultramarine-blue wall specially painted for the exhibition. Alongside this classic system, visitors could also discover new products such as NALUM and Strange Little Thing, as well as timeless lighting classics that blended harmoniously into the paper-themed presentation. In addition, our brilliant Head of Product and Project Design, Axel Schmid, joined the fantastic journalist Marlene Toldbod Jakobsen from Copenhagen for a conversation on “Mishmash in Design”: why a deliberate mix of design styles can be a legitimate alternative to clearly defined combinations. The talks took place on Thursday afternoon and Friday morning in the showroom and attracted great interest. Numerous visitors joined the discussion on the creative power of contrasts, unexpected pairings, and the beauty of unconventional design approaches.

During this year’s Milan Design Week, Ingo Maurer unveiled new elements for the classic YaYaHo luminaire. With geometric shapes, familiar materials such as Japanese paper and technical updates, the Ingo Maurer team has now given the 1984 low-voltage system a modern makeover. The showroom was also an Ingo Maurer first: for the first time, we have set up shop at Via Varese 13 and brought the space to life with light. The space was used to showcase the versatility of the YaYaHo system: whether stretched from wall to wall, mounted at right angles or diagonally, used as a room divider or arranged as a sculptural composition – YaYaHo offers plenty of scope for creativity, true to Ingo Maurer’s motto: ‘This lamp needs a co-designer.’ As is traditional, Ingo Maurer hosted the official opening ceremony on Tuesday evening, which formed part of the Via Varese Opening.